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Welcome to Peter Rubi

Peter Rubi Market began as a small sprout of a produce stand at the Plainfield Farmers Market until 2012, when we carried that homegrown spirit into a family-owned brick-and-mortar store. Today, Peter Rubi provides an abundance of fresh produce, wholesome pantry goods from local and global purveyors, and grab-and-go items to inspire a healthier lifestyle, healthier you.

A letter from

The parents

We are John and Maria, the owners of this market. We don’t particularly like titles; we think of this place as a family that were blessed to be part of. Our lives were full of the same chaos as any other family - twenty years of running our four children around to their activities, a pool full of the neighborhood kids every summer; long hours at the office, and an excess of food and parties. Each day was full speed ahead.

We had no idea that we were on the wrong path until January 2013 when John was diagnosed with Pleomorphic High Grade Undifferentiated Sarcoma and was given eight months to live. By God’s grace, Maria’s support, and a complete 180 degree shift in lifestyle, John survived.

But God wasn’t done with us yet. Eleven months after John’s diagnosis, our house caught on fire and we lost everything. What should have been devastating was actually a blessing.

Yes, you read that right. Losing everything was a blessing.

Farmers sometimes burn their land to fertilize the soil, making way for new growth. Our lives were fertilized in the same way. We’re not sure that our lives are any less chaotic than they were before, but creating opportunities for people to change their lives makes all the difference.

What you eat matters. But it’s more than that. What you think matters. How you move your body matters. What you do with your time matters. How you live your life matters. Wellness in just one facet of your life is not enough. It isn’t sustainable. You must be well in all areas of your life.

For many of you, this may not be something you’re good at. It can be overwhelming to know where to start. We get it. We’ve been there. We’re here to support you.

You are “Our Why.” You are why we get to the market at 5am to buy fresh produce. You are why we stay up late researching the latest wellness studies. You are why we rigorously vet every vendor and product we bring in. You are why we invest in a passionate team that is “on mission” with us. It’s for you. Everything we do is for you.

We are blessed to be part of your journey.

Cheers to a life lived well,

John and Maria
What is Peter Rubi?

Inspired by the tale of a young Italian couple, Peter and Rubi, who peddled boxes of fresh fruit and vegetables across Chicago in the early 1900s, a Peter Rubi (noun) is a box of fresh, seasonal produce.

What we do



There's power in what you eat and how it makes your mind, body, and spirit feel. That's why everything we offer is fresh, nutrient-rich, and made from simple, natural ingredients.



Navigating food packaging isn't everyone's jam, so we figure it out for you instead. Our selection is continuously vetted, informed by new research, and sourced from trusted partners so you can choose based on taste rather than ingredient list.



Come one, come all! Wherever you are in your wellness journey, we will help you out. We are excited to show how eating healthy-and trying some new-is approachable and fulfilling in more ways than one.



Sharing food is the ultimate celebration of communion. It's where community members become family and happy bellies turn into shared stories. Just how we like it.

Healthier Lifestyle Healthier You

We're on a mission to provide fresh produce, homemade food, and pantry goods
to empower people to live a healthier, fulfilling lifestyle.